Monthly Archives: April 2016

Amabile Beone
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Cocktail Name Changer

In a previous blog post we dealt with the subject of cocktail names. You can give a cocktail, or anything for that matter, a fancy intriguing name but none of that matters if the drink is unappetizing. The Complete Bartenders Guide is abundant with amazing cocktail names but (if you’ve been following along) lacking in flavorful cocktails. Once again…

Joey Gannon, Wikipedia Commons
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Year 1 Annual Report

Hard to believe, but the Rituals is one year old today. Happy Birthday, Rituals! Where is the smash cake? Yes, our fiscal year begins and ends on April Fools Day—appropriately enough—and so should yours. We had hoped to create a stylish, inventive annual report along the lines of Nick Feltron’s Report, the Warby Parker Year in Review, or the…

Always drink responsibly!